CIP Capital Completes Investment in GlynnDevins
Leading provider of tech‐enabled and data‐driven marketing solutions to senior living communities
New York, NY – December 3, 2018: CIP Capital has completed an investment in GlynnDevins, Inc. ("GlynnDevins" or the "Company"), a leading provider of tech‐enabled and data‐driven marketing solutions to senior living communities. Founded in 1986, GlynnDevins helps senior living communities with a full suite of marketing solutions to achieve occupancy targets and drive engagement throughout the resident lifecycle. GlynnDevins offers an end‐to‐end solution including multi‐channel marketing services, marketing automation solutions, sales enablement and training, and community engagement tools. In partnership with the GlynnDevins management team, CIP Capital plans to invest aggressively to enhance the Company’s data and marketing automation capabilities while expanding the Company's reach into adjacent senior living markets. Through greater and more efficient use of data, GlynnDevins will assist its clients with highly sophisticated and targeted omni‐channel campaigns to maximize their sales and marketing efforts and drive resident engagement. GlynnDevins has acquired four businesses in the past few years and expects to remain active in strategically adding product and technology capabilities to further serve its client base.
"We are very excited about CIP Capital’s dedication to our long‐term success,” said Sue McClure, President and CEO of GlynnDevins. “They have expressed a strong belief in our management, people and business model, as well as the future opportunities that exist within the industry we serve. CIP Capital’s background in working with data‐driven marketing services companies is just one reason why we believe CIP is the right partner for the Company’s next phase of growth.”
"We look forward to partnering with the management team to continue to support GlynnDevins’ mission of becoming the leading data‐driven marketing services provider in the senior living market," said Justin Lipton, Managing Partner at CIP Capital. "The Company’s client‐first approach will continue to be the key focus of the team as we work to expand its best‐in‐class solution offering.”
CIP Capital was advised by Piper Jaffray & Co. and Willkie Farr & Gallagher LLP served as counsel. GlynnDevins was advised by Petsky Prunier Securities in the transaction.
ABOUT GlynnDevins, Inc. Founded in 1986, GlynnDevins is the leader in senior living marketing solutions. With more than 30 years of experience in the industry, the Company has built a leading set of products and services to support the customer journey and drive occupancy for senior living communities. The Company is headquartered in Kansas City, Missouri, and has 3 other locations in Virginia and North Carolina. For more information please visit: www.glynndevins.com
ABOUT CIP CAPITAL CIP Capital is a New York‐based private equity firm focused on investing in growth‐oriented, middle-market companies across the Business Information and Technology‐Enabled Services sectors in North America. The fund seeks to invest in proven, profitable businesses that provide their customer bases with critical information, data‐driven insights, and value‐added outsourced services. CIP Capital targets investments in sectors including business services, data-driven marketing services, and knowledge services. For more information please visit: www.cip‐capital.com.