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CIP Capital Completes Investment In ALC, Inc.

16 Nov 2018

CIP Capital has completed an investment in ALC, Inc. ("ALC" or the "Company"), a leading provider of innovative marketing data solutions that enable sophisticated multi-channel marketing campaigns for a diverse base of blue-chip clients. The Company was founded in 1978 by Donn Rappaport and is an industry-leading provider of customized lists, digital audience data and strategic advisory services. ALC’s launch of identity resolution solutions has transitioned the company from a leading offline data provider to a next-generation digital data solutions business. The Company is headquartered in Princeton, New Jersey and has 10 locations throughout the US.

ALC has also appointed Rick Erwin as Chief Executive Officer. Rick has over two decades of experience driving strategy, growth and profitability of data solutions for leading providers across the traditional and digital marketing industries. Rick was most recently co-president of Acxiom Marketing Solutions and president of Acxiom's Audience Solutions division since 2015. During his tenure, he led the turnaround and growth of Acxiom's data and identity businesses, and their expansion into the digital media ecosystem. In October 2018, Acxiom Marketing Solutions was acquired by Interpublic Group for $2.3 billion. Prior to Acxiom, Rick was president of the data and identity business at Experian Marketing Services and served in various senior management roles at RR Donnelley.

"I've known Rick for 20 years," stated Donn Rappaport. "And I don’t believe there is anyone more qualified, better-suited or truly capable of leading ALC into the future than Rick. In fact, if I listed every possible candidate for this role, his name would be at the very top. He's as smart a data marketer as I know and has devoted his career to building, marketing, selling and developing applications for some of the most high-profile, technologically-advanced databases in the industry. What's more, he's been a driving force in the evolution of data technology, enabling marketers to establish productive, mutually-rewarding connections with their customers and prime prospects at a level we could only imagine a few short years ago."

"I am very excited about ALC's future," said Rick Erwin. "We stand at a moment in the marketing and advertising industry where data is now at the heart of every conversation. Before long, every marketing decision and advertising impression will be influenced by the use of 1st, 2nd and 3rd party data. For the last four decades, ALC has ensured the safe and effective use of brands' data to drive customer growth and value, and we will now expand that value with more services across more industries and geographies."

"We are excited to partner with Rick and the management team at ALC to build a scaled data platform that addresses the entire marketing lifecycle for leading brands," said Justin Lipton, Managing Partner at CIP Capital. "We are focused on rapidly expanding the business organically and through add-on acquisitions to advance the Company's product roadmap."

About ALC: Founded in 1978, ALC has grown to become one of the industry's leading direct and digital data marketing services providers. Headquartered in Princeton, New Jersey, with offices across the US, the Company enables its roster of blue-chip clients, including the leaders in virtually every business sector, to grow and improve bottom-line profitability through the innovative use of marketing information.