Affinitiv is a leading provider of data-driven marketing and software solutions serving automotive manufacturers (OEMs), dealer groups, and individual dealerships. Backed by 20+ years of automotive and marketing expertise, Affinitiv supports over 6,500 dealerships and every major OEM in the country. Affinitiv offers a fully integrated technology platform purpose-built for automotive OEMs and dealerships that spans retention marketing, equity mining, online scheduling, service lane software, and digital marketing solutions. The company’s proprietary analytics platform provides sophisticated customer and marketing insights based on a combination of unique data sets from OEMs, dealerships and third parties. Through a technology-driven, consultative approach, Affinitiv creates a true partnership with its clients designed to enhance the customer experience, increase loyalty and maximize revenue while achieving their unique goals and objectives in the process. Affinitiv is headquartered in Chicago, IL.

Sector
Data Driven Marketing Services
Solution
Customer Lifecycle Solutions
Headquarters
Chicago, IL
Company Website
affinitiv.com
CEO
Sid Nair
Status
Current